Made To Stick - Chip and Dan Heath

This is a great book! I read it a few months ago and it definitely will change your view of how ideas become ingrained within people's consciousness. Made To Stick is one of few books everyone MUST have in their libraries. Truly a must read. The section on the "Curse Of Knowledge" is appreciable eye opener that on face value would seem like common sense. However, as most of us know sometimes (good) sense isn't so common after all.

"Made to Stick, too, wants to unveil how people behave. Specifically, it wants to explicate what makes people care about the ideas they encounter. But then, unlike its forebears, it goes old-school. It emerges as a how-to book – very nearly a self-help book, whether for organizations or individuals – just like thousands before it, only far better. By mapping what makes others listen, it shows you how to make yourself heard."
Christian Science Monitor

Chip & Dan Heath
Made To Stick (2007) 309 pages PDF |24 MB|



Table of Contents

Introduction: What Sticks? 3
1 Simple 25
2 Unexpected 63
3 Concrete 98
4 Credible 130
5 Emotional 165
6 Stories 204

Epilogue: What Sticks 238

Making Ideas Stick: The Easy Reference Guide 253
Notes 259
Acknowledgements 277
Index 281


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